VeteranX
The Challenge
VeteranX came to us with an incredible mission: to connect talented military veterans with meaningful career opportunities. They had developed a powerful new AI platform, but with the launch date looming, they faced a critical problem. They had a great product, but no clear strategy to get it in front of their target audience.
They needed more than just a marketing campaign; they needed to establish their brand's voice, build trust with the veteran community, and drive a high volume of users to the platform in a short amount of time.
They had two established thought leaders with their target audience, but sought our support shaping Fill Your Boots and Johnny Mercer reach into a compelling strategy.
The Solution
We partnered with the VeteranX leadership team to develop and execute a comprehensive communications plan from the ground up. Our approach was highly collaborative and hands-on:
Strategic Direction: We held workshops with the leadership team to align on the core brand message and define a clear communications strategy for the app launch.
End-to-End Content Creation: We managed and directed full-scale video production shoots, creating a suite of high-impact assets designed to tell VeteranX's story.
Managed Social Media Campaign: We took full ownership of their social media presence, from creation, to content, then posting and community engagement, ensuring a consistent and engaging brand narrative.
The Results
Our strategic and creative partnership delivered results that far exceeded expectations. Within the launch period, we were able to:
Generate Over 4 Million Video Views: Our video assets resonated deeply with the target audience, achieving massive organic reach, average engagement rates of over 10% and putting VeteranX on the map.
Drive Over 4,000 Sign-ups: The campaign successfully translated engagement into action, resulting in a surge of new users who were ready to connect and build their careers on the platform.
“More Than Content were brilliant, working with us to shape our direction and delivering incredible impact and value for VeteranX. Highly recommend them for your launch or comms requirements.”
Our work not only launched a new brand, but also established VeteranX as a trusted and valuable resource in the veteran community. They now have a strong brand identity and a clear path for continued growth.
